Baugh Ford contacted Lexcio to craft an easily navigable, custom website to enhance customer experience. To provide a more friendly website, the dealership requested that actual onsite inventory photos be used instead of stock photography. Management felt customers would prefer to see available vehicles, connecting to the dealership in a more personal – and preferred – manner.
A new car purchase can be a highly exciting, yet highly stressful process. Lexcio designed Baugh Ford’s custom website to engage visitors on an individual level in order to create a more pleasant buying experience. Implementing a live chat feature, customers were able to connect with salesmen during business hours through the site, providing visitors an informal and relaxed atmosphere to check pricing and features. Those customers preferring to reach Baugh Ford in person, on the phone or via e-mail were provided easy-to-find options. Additionally, Lexcio employed a custom product management system, allowing the dealership to quickly and easily update its inventory.
"Web marketing is a huge part of our business and we discussed our needs with several firms that only offered boiler-plate websites, but we were looking for a site that was specific to our customers' needs and that would give us the best chance to demonstrate our products and services. Lexcio makes it happen."
Joseph M. Baugh, Partner
Baugh Ford / Clanton, AL
Need assistance in developing your company's marketing, print and web design materials? Call Lexcio today at 888.453.9246 or get a custom quote now.
