Celebrities like Lady Gaga (@ladygaga), Justin Bieber (@justinbieber), and Katy Perry (@katyperry), currently the top three most followed users on Twitter, make building an dedicated base of followers look easy.  For just about everyone else, it takes some effort.  We've assembled a list of three easy recommendations that will help your business increase Twitter followers -- the right way.

Google Analytics is a powerful, web stats application that helps many webmasters, search marketers and executives visualize and monitor the impact of their website.  Although, there are quirks with most in-depth applications and Google Analytics definitely isn't immune.

Web designers work hard to locate the right font for their web design projects.  Since poorly chosen type can diminish an otherwise perfect design, selecting the right font for a site is an important job.  We explore the popular options available today for locating and using special web fonts on the web.

As a marketing company fused with technology, we love keeping up on the latest high-tech ideas for use in marketing.  The trendiest idea now is to add a QR code in the bottom corner of an advertisement. If you want to waste a little space at the bottom of an expensive ad—why not? But don't even think about centering your ad around that box of pixels.

If you aren’t concerned with your website’s speed - you should be. Customers want information, and they want it fast. According to research, a tiny 100 millisecond delay for Amazon.com reduces their sales by one percent. If you run an e-commerce site that already competes on thin margins, one slow day could easily destroy the month's profits. Brick-and-mortar shops with sites that provide information and generate leads are vulnerable as well.

Websites consume a large amount of valuable company resources.  The costs include obvious expenses such as designing, updating, hosting, search engine optimization and advertising to more hidden costs through your staff’s involvement in the creation process, routine updating and now social media. With the large investment in creating, maintaining and promoting a site, your business must ask a simple question, "Is your company’s website just sucking away time and money - or does it sell?"

According to software marketing company Optilead, as mentioned in The Drum, online retailers are missing out on an additional 25 to 40 percent of “last hurdle” sales which become abandoned just before confirming a purchase and could be salvaged with customer follow-up.  If Optilead is correct, these missed sales could add up fast.

How much is a website for your business?  It's a great question, and one which we hear frequently at Lexcio.  Without carefully considering the details of your project or knowing the chosen website vendor, the typical range runs between $1,000 to $20,000.  A complex site with a large set of custom-coded features can easily run higher.  Before you will know how much your website will cost to build, you first need to have answers to a few common questions that will help outline your project's scope.