Celebrities like Lady Gaga (@ladygaga), Justin Bieber (@justinbieber), and Katy Perry (@katyperry), currently the top three most followed users on Twitter, make building an large base of loyal followers look easy. For just about everyone else, it takes some effort. We've assembled a list of three easy recommendations that will help your business increase Twitter followers -- the right way.
The most common mistake businesses make on Twitter is treating it as an direct extension of their other marketing. Twitter users follow individuals and businesses that provide great information. They do not want to tune into a business's advertising feed.
Twitter users follow individuals and businesses that provide great information.
If you are marketing a brand of daycare centers, you may want to provide parents tips on keeping their kids safe and information on great family games that their kids might love. Occasionally, tweet short-term specials available from your business. These are things that have relevancy to your business, but aren't all self-promotion. The goal is to keep your Twitter timeline focused on tweets that will interest your target market over the long-haul.
Unless you're marketing a product or service that's perfect for everyone -- find your target and stick to it. We don't recommend following everyone to just build follow-backs. There is little prize in having 100,000 followers, if only one person actually listens. Start by focusing on quality -- even if you have to work more for it.
Your chances of an immediate follow-back go up significantly when you interact just before following.
Use software like Tweepi and Tweet Adder to make your search a little easier. Tweet Adder will help you search Twitter bios for keywords, while Tweepi will help you further refine and follow the most beneficial users. Also, your chances of an immediate follow-back go up significantly when you interact just before following. You can either re-tweet a post of theirs, send them an @reply, or even just a small @mention in a tweet -- then hit follow. As long as it is relevant, many will enjoy the friendly message and immediately follow you back.
Your Internet etiquette, or netiquette, is very important. With Twitter, it is very easy for others to get the wrong message -- since you are only working with 140 characters. Using all caps is a pretty common mistake -- and the Internet equivalent of yelling. Try to avoid it unless you're typing a proper name or acronym, like AOL and LOL. If you want to accent something, another choice is using asterisks (*) around the word or phrase.
Using all caps is a pretty common mistake -- and the Internet equivalent of yelling.
Also, try not to max out the 140 characters, which effectively prevents others from adding comments to your post while re-tweeting. Leave a little room. Your followers will appreciate it.
Finally, don't send direct messages for tweets that should just be made public. Anything else is pretty much spam and you might find followers decide to immediately un-follow you.