Lexcio Blog

We enjoy sharing ideas about web design, print design, and marketing. If it's worth reading, we try to mention it here.

Web Designer’s Guide To Website Fonts

October 6, 2011 - Posted by Jais to web design

web designer font options

Web designers work hard to locate the right font for their web design projects.  Since poorly chosen type can diminish an otherwise perfect design, selecting the right font for a site is an important job.  We explore the popular options available today for locating and using special web fonts on the web.

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Do What You Love And Do It Well

October 5, 2011 - Posted by Jais to marketing, graphic design, web design, print design
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”
- Steve Jobs

QR Codes: The Dumbest Idea Marketers Love

September 24, 2011 - Posted by Jais to marketing, web design, print design

qr codes used in marketing

As a marketing company fused with technology, we love keeping up on the latest high-tech ideas for use in marketing.  The trendiest idea now is to add a QR code in the bottom corner of an advertisement. If you want to waste a little space at the bottom of an expensive ad—why not? But don't even think about centering your ad around that box of pixels.

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When You Reach For The Stars You May Not Quite Get One

September 23, 2011 - Posted by Jais to marketing, copywriting
“When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either.”
- Leo Burnett

Is Slow Website Performance Killing Your Online Business?

September 12, 2011 - Posted by Jais to web design, web hosting

website load time

If you aren’t concerned with your website’s speed - you should be. Customers want information, and they want it fast. According to research, a tiny 100 millisecond delay for Amazon.com reduces their sales by one percent. If you run an e-commerce site that already competes on thin margins, one slow day could easily destroy the month's profits. Brick-and-mortar shops with sites that provide information and generate leads are vulnerable as well.

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