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Be Sure To Instill Success In Your Next Company Website
Released: 10/1/2005
By: Elizabeth Winslett
BIRMINGHAM, AL - The times are changing. The latest statistics show that over 250 million people use the internet to decide on their purchasing options. With online competition increasing, a successful website must break free of the norm and entice its visitors to select a company’s products or services. First impressions resonate the same way online as they do offline. Therefore, a company’s website should have a clear objective, understandable sales pitch, and clean design so that it instills trust.
When a potential customer visits a site, they should be compelled to call or email questions. Successful websites actually sell a visitor on a product or service; not just inform them. Do not be afraid to use a catchy slogan or professional copywriting to draw customers. Television commercials have been doing this for years with overwhelming success. Quite simply, a site must quickly catch a visitor’s eye in a professional way or it will lose the opportunity.
The overall layout of a site sets the tone for a strong first impression. The pages should be clean with an easy to use navigation bar. We suggest steering clear of trendy colors that often change. Another mistake is cramming everything in on the first page, because less really is more.
In the age of technology, one thing on every person’s mind is credibility. Since wise design choices can only go so far, testimonials are a great option to help instill trust. This is especially true when the testimonial mentions the quality support offered. Every time a site expresses trust, it reaches closer to a sale.
When your company’s site is properly designed and planned, it is a road to success. If you would like to learn more, check out our contact us page. We would be delighted to hear from you.
About LEXCIO MEDIA:
Lexcio Media is a full-service web and print design firm based in Birmingham, AL. The company develops high-quality web sites for small and medium-sized businesses throughout North America. LEXCIO, LEXCIO MEDIA, the "You Deserve More" slogan, and the stylized fishbowl logo are servicemarks of Lexcio, LLC. All Rights Reserved.
Comments or Questions:
Mark Nelson, Account Executive
205.591.2300 or 888.4.LEXCIO
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