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5 Critical Site Design Tips That Make A Difference
Released: 10/17/2004
By: Elizabeth Winslett
BIRMINGHAM, AL - Internet marketing is still a relatively new form of advertising with its popularity soaring in the 1990’s. Many businesses took advantage of this "new" technology as a valuable marketing tool. However, today these same innovative companies have fallen behind with outdated sites. Many businesses are still using the same sites they had created at the start of the internet boom with little to no updates. Is this your business? If so keep reading for some helpful hints to bringing your website into the 21st century.
There are many new technological advances in the web design field that were not available several years back. These advances along with choosing an experienced designer can give your site the overhaul it needs.
Here are six ideas that your business should keep in mind when developing your site:
Design:
The most important thing to remember is stay away from trends! Trends are ever-changing, so unless you want to redesign your site every year you will want a site that uses crisp clean designs with a corporate appeal. The color palette should be kept to a minimal…think classic colors that never go out of style. Websites should also be approachable and easy to navigate.
Speed:
The faster your site loads the more appealing it is to visitors. Fancy graphics and forced flash introductions can become a nuisance and creates slow download speed. This can cause users to exit your site before it even finishes downloading.
Testimonials/Success Stories:
One of the most successful forms of advertising is referrals. To a potential client, knowing that others recommend your business helps build creditability. Asking existing clients for testimonials to be used on your website will not only draw in new clients but build better relationships with existing ones.
Contact Us Page:
This not only allows visitors a convenient method of communicating but it also allows you to collect useful data on potential clientele. A good contact page gives your business access to email addresses, mailing addresses, and sometimes phone numbers that opens the door to a direct marketing campaign.
Content Management:
Have you ever visited a site that had its last news release in 2001? Do you remember the frustration you felt that you were not getting the latest and greatest news? It is critical to refresh the content on your site regularly. A good content management system makes it easy to maintain a site and make changes/additions when needed. As your business changes so should your site.
Many businesses learn through trial and error what works and what doesn’t when it comes to running a business. The same is true for your company’s website. If something is not working do not be afraid to change it. If you would like more helpful tips, please check back regularly or contact LEXCIO MEDIA™ to take care of all your web site needs.
About LEXCIO MEDIA:
LEXCIO MEDIA™ is a full-service web and print design firm based in Birmingham, AL. The company develops high-quality web sites for small and medium-sized businesses. LEXCIO, LEXCIO MEDIA, the "You Deserve More" slogan, and the stylized fishbowl logo are servicemarks of LEXCIO, LLC. All Rights Reserved.
Comments or Questions:
Jais Stanfield, President
205.591.2300 or 888.8.LEXCIO
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